growmore-case-study

growmore-case-study

   ATL/BTL Campaign | Digital Media

growmore-case-study

THE CLIENT

GrowMore Space is a development company consisting of experienced civil engineers, architects, structural engineers, RCC consultants, legal advisors, promoters and builders who have successfully handled projects of huge magnitude across the city of Mumbai and surrounding suburbs.

growmore-case-study

To be identified as the preferred solution for budget homes in northwest Mumbai.

growmore-case-study

THE CHALLENGES

Finding and attracting the right TG towards Bliss  In one of Mumbai’s remote locations – Malwani, Malad (W)

BRAND
EVOLUTION

The brand evolution was pushed forward through a lucid yet carefully crafted design strategy – keeping in mind the TG: middle to upper middle class, salaried and mostly belonging to the minority community. The colours used were bright, and welcoming, while the logo projected a trustworthy and aspirational appeal.

growmore-case-study
growmore-case-study
growmore-case-study

INTERNAL
BRANDING

Necessary steps were taken to extend the brand identity to all important avenues, such as site office, project location and other places enroute the project.

growmore-case-study
growmore-case-study

Out Of Home

Malwani is generally reached through personal (bikes, cars) and public transportation (buses, rickshaws). The set routes from station to location and the generally slow traffic helped busback advertising play a huge role in reaching out to the right oudience

HOARDINGS

After considering the TG and identifying major outdoor touchpoints, an effective hoarding campaign was floated. The hoardings helped us show the project in a larger than life way and due to their sizes also created the right emphassis and aura around the project.

growmore-case-study
growmore-case-study
growmore-case-study

PRINT MEDIA

Targeted communication through local newspaper ads and newspaper inserts increased awareness and, consequently, generated a lot of enquiries.

growmore-case-study
growmore-case-study
growmore-case-study

WEBSITE

Easy on the eye and fingers, the project website was created to be an enriching experience for the visitor. Big, bright images with attractive banners, eye-catching features, and CTA occupied the space neatly. Blogs were created and appended to further enrich user experience.

SOCIAL MEDIA

growmore-case-study
growmore-case-study
growmore-case-study
growmore-case-study

SOCIAL MEDIA

An exciting avenue to connect with the target group. Various major social media platforms such as Facebook and Instagram were utilised to create a social stage where we communicated, interacted with and gauged the intended demography.

BLOGS

Blogs are some of the most interesting and potent weapons in a brands arsenal. The effects and impressions take time yet a sustained effort and rapport with the TG renders rich dividends in the long run. We’re proud to state that the blogs were received much more warmly than anticipated.

growmore-case-study

RESULTS

  • 711 – Leads Generated  /  4,023 – Link Clicks
  • 7,62,594 – Total Impressions
  • Created Tremendous Buzz among the TG
  • 50+ Flats Sold in Project One
  • Gained invaluable reputation in Market
  • Gained trust and confidence of TG & Investors

copyright ©  2019. Ambest Brand Communication Agency.

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