The ultimate way in which a company or manufacturer can reach out to its customers is through its brand name which is best conveyed through its logo. It is a creative process to create a logo that will appeal to its customers and also convey the utility of the product. Many start-ups and proprietors approach logo design services in Mumbai as they want the best possible design for their brand. Many budding designing students and professionals also freelance in this field of work.
Remember This While Designing A Logo:
1. Understand the brand
Before starting the assignment to design a logo one must get a clear picture of what the brand is and the products being sold under the brand name. Even the designers from the top creative graphic design agency in Mumbai first brainstorm and pen down ideas after understanding what the brand represents.
2. Keep a watch on the competition
Along with being creative it is also important to be smart and be ahead of the competition. Best way to do so is to keep a check on the competitive brands and their activities. It is essential to follow the trends and change with time, while keeping in mind the brand’s integrity and message which it wishes to convey.
3. Bright and meaningful
To make the logo more attractive, it is always better to use bright colours. One can approach any creative graphic design company in Mumbai to guide them with designing their logo. Along with the colour combinations, one more thing which makes the logo more appealing is the fact that the brand’s name or the initials of the brand name are clearly visible in the logo.
4. Legal Hassles
Making sure the symbols and logo designs are not already in use in the industry is one of the most important steps. If this step is missed and the logo is one which is already some other company’s intellectual property, then it can be a legal issue for the company which re-used the same logo.
5. Long lasting impression
As the purpose of creating logos is to attract customers, it is necessary that the logo design must be catchy and must be such that customers feel curious to try the brand’s products. Many times customers recognise a brand by its logo more than the name of the company which manufactured it. Customers tend to create loyalties towards a brand as they relate to the logo and that is what they remember.
While creating a logo is a lengthy process, there are some aspects which must be considered while designing the logo:
1. A logo must not show a gender bias.
2. It should not be offensive to any certain religion, community or caste.
3. Logo must be appealing to the age group of customers the brand mainly caters to.
4. Logo will be better acknowledged if it shows what the brand sells.
As important as it is to design a logo matching the on-going trends, one thing which must always be considered is that the logo cannot be changed with every new trend. While creating a logo importance should also be paid to the fact that the logo is true to its product and brand and also that it does not mislead the consumer in any way.