A social media calendar can be a lifesaver for digital marketers and ensures your brand reaches the target audience daily in the most active hours of users. It is one of the most widely used digital marketing strategies by most organizations to plan, create and share social media content on their respective digital platforms. Let us understand how to create this calendar for the year 2023 for maximum reach in more detail!
What is a social media content planner?
Creating a unique social media calendar for promoting your brand while competing with others can feel overwhelming if your company has just stepped into the digital world. A social media content planner is a digital marketing strategy which makes use of a tool to organize, plan, and proactively schedule and post messages on the company’s concerned platforms. It assists digital marketers and other professionals in the team in planning, creating social media posts, managing them and reviewing the impact of these strategies on customers.
How to create a social media content calendar?
According to digital marketing experts, there are multiple social media content planners available in 2023 such as Hootsuite, HubSpot, Trello, Co-Schedule, Buffer, Sprout Social, Google Calendar and much more. This tool acts as one of the social media marketing strategies provided by the agency to decide.
- The date and time of the post will go live
- Social network and account on which it will be posted
- Copy content and creative assets such as photos, videos, gifs, pie-chart, reels, polls, ads, live streams, shoppable posts etc.
- Hyperlinks and tags to be included for supporting the post
How is a social media content planner used in 2023?
A social media marketing agency in Mumbai or any other company that provides these services usually follows the steps given below for creating an effective as well as impactful social media content plan:
- Performs an audit of the client’s existing social media accounts and content
- Chooses the social media channels to promote a curated content mix and assist in business promotion
- Decides what the social media content planner should include – whether it should be paid or organic
- Conducts digital marketing team reviews for feedback and improvements
This planner from the right digital marketing agency not only assists in achieving marketing goals but also boosts brand performance. Apart from this, it offers multiple benefits like better audience engagement, less wastage of time, ease in content creation, improved analytical insights and good consistency in social media posting.
Get an accurate social media content planner for your brand!
A social media content planner has an incredible impact on the way your business manages its social media presence. At Ambest Brand Communication Agency, you can avail of social media marketing services in Mumbai to get outstanding scheduling features. We help create engaging social media posts to ensure your brand rocks amongst your competitors! With our excellent digital marketing team, it is easier to track the success rate of your brand on various social media platforms. Contact us to make your brand bigger and see it grow at very affordable prices.