Designed in New York, USA and targeted at urban professionals, the B&C grooming products (Shower Gel, Shampoos, Conditioners, After-Shave, Moisturisers and so on) cater to both male and female customers of the population. Introduced to fill the need-gap of luxury grooming product gifting kits. The products are today sold in solitary / combos and kit formats, exclusively on online shopping portals such as Amazon, Flipkart, Nykaa. Enrich Salons being the sole physical entity selling B&C products at its Salons across India.
“India’s grooming habits are, broadly stating, limited to the use of soaps and shampoos. An occasional perfume, a good after-shave lotion, sunscreen et-al being rare exceptions for the urban professionals. “