Digital Marketing Strategy for B&C Top Digital Advertising Agencies in Mumbai

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Branding | Packaging | BTL | Digital Media

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Designed in New York, USA and targeted at urban professionals, the B&C grooming products (Shower Gel, Shampoos, Conditioners, After-Shave, Moisturisers and so on) cater to both male and female customers of the population. Introduced to fill the need-gap of luxury grooming product gifting kits. The products are today sold in solitary / combos and kit formats, exclusively on online shopping portals such as Amazon, Flipkart, Nykaa. Enrich Salons being the sole physical entity selling B&C products at its Salons across India.  

“India’s grooming habits are, broadly stating, limited to the use of soaps and shampoos. An occasional perfume, a good after-shave lotion, sunscreen et-al being rare exceptions for the urban professionals. “



Our aim is to disrupt and radicalise this mundane behaviour of an individual which is the hardest to break.

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The Challenge

The challenge for B&C was not just to break into the luxury grooming products’ market, create massive awareness among the TG, but also radicalize urban India’s grooming habits while conjuring up a trust for a new, high-involvement brand.

purpal img2“The B&C target individual is a young and outgoing, confident professional who indulgences in the finest and most luxurious accessories to boost their aura and captivate their audience.”
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The entire creative schematics brilliantly adapt to the premium projections of the brand. The communication effuses a global touch that I so wanted, yet hardly expected to be so wonderfully sophisticated.
Deepak Desai
Owner, Bryan & Candy

A vivid yet fluid brand aesthetic was created to scale across platforms and applications.


Creating a comprehensive website / e-portal where details of each and every product / grooming kits / product combos is readily available.
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A regularly updated blog that posted relevant and intriguing content. The blogs generated a significant buzz, reaching the TG in a very personal way.

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The Results

Multiplatform campaign ran for a month – from Sept 2017 to Oct 2017

• Campaign generated visibility of ~2 million online & offline users
• Digital + physical creative approach was loved by TG unanimously
• There were around 28,000 people talking about our Facebook page
• The Bryan & Candy website traffic increased three times
• Females responded especially well to the campaign
• Around 60/month leads generated with ~12,000 viral impressions
• Instagram fit the aesthetic requirement perfectly
• Leveraging Instagram boosted brand reach immensely

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