Monsoon in India precedes the brutal summer season. Where summer is known to create physical distances between people, monsoon, on the other hand, is famed for bringing people closer. It is the season of love and romance. Taking a cue from this, Monsoon Wala Love campaign was born. A refreshing and clutter-breaking campaign that prompts the viewer to get out in the rain with their loved ones in their finest rainwear. The campaign photoshoot perfectly captures the emotions and the vibe of monsoon. Relatable, fun, exciting, romantic and stylish the campaign brought the essence of the monsoons out like nothing else could.