Old Logo


New Logo

Logo Rationale

The logo takes inspiration from the Shree Yantra, using its balanced geometry to convey prosperity, harmony, and precise craftsmanship. The mandala form reflects the brand’s traditional roots and its dedication to intricate detailing.
The central monogram adds a clean, modern touch, while the gold finish enhances the sense of luxury.

Logo Mark

Tagline/ Business Line

Gold & Diamonds

Primary Brand Colours

C: 4%
M: 27%
Y: 89%
K: 8%
R: 244
G: 188
B: 58
Hex: #f4bc3a
C: 91%
M: 47%
Y: 69%
K: 43%
R: 0
G: 75
B: 66
Hex: #004b42
C: 0%
M: 0%
Y: 0%
K: 0%
R: 255
G: 255
B: 255
Hex: #ffffff

Brand Fonts

Primary Font

Effra Font Family

Secondary Font

Philosopher Font Family

Stationery

Packaging

Social Media Posts

The Bridal Lounge

Print Ads

Outdoor Hoardings Ads

Website Design

Website + Marketplaces

  • Designed & launched brand website for
    strong D2C presence
  • On Amazon: Transformed Aarya Menstrual
    Care’s basic seller account into an
    advanced seller account
  • Built a brand store & optimized listings

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