
Old Logo

New Logo

Logo Rationale
The logo takes inspiration from the Shree Yantra, using its balanced geometry to convey prosperity, harmony, and precise craftsmanship. The mandala form reflects the brand’s traditional roots and its dedication to intricate detailing.
The central monogram adds a clean, modern touch, while the gold finish enhances the sense of luxury.
Logo Mark

Tagline/ Business Line
Gold & Diamonds
Primary Brand Colours
C: 4%
M: 27%
Y: 89%
K: 8%
M: 27%
Y: 89%
K: 8%
R: 244
G: 188
B: 58
Hex: #f4bc3a
G: 188
B: 58
Hex: #f4bc3a
C: 91%
M: 47%
Y: 69%
K: 43%
M: 47%
Y: 69%
K: 43%
R: 0
G: 75
B: 66
Hex: #004b42
G: 75
B: 66
Hex: #004b42
C: 0%
M: 0%
Y: 0%
K: 0%
M: 0%
Y: 0%
K: 0%
R: 255
G: 255
B: 255
Hex: #ffffff
G: 255
B: 255
Hex: #ffffff
Brand Fonts
Primary Font
Effra Font Family
Secondary Font
Philosopher Font Family
Stationery

Packaging



Social Media Posts







The Bridal Lounge




Print Ads




Outdoor Hoardings Ads
Website Design

Website + Marketplaces
- Designed & launched brand website for
strong D2C presence - On Amazon: Transformed Aarya Menstrual
Care’s basic seller account into an
advanced seller account - Built a brand store & optimized listings


