Why are Hashtags so important?

Hashtags have been around for a while now, influencing social media behavior of online users to a large extent. Hashtags have become an important part of our social media language. Hashtags can help your content get that needed visibility and publicity. In fact, a good hashtag can drive an entire digital marketing campaign.

What is a Keyword Prefix?

A prefix is a group of letters placed before the root of a word. Here, a Keyword Prefix, when entered in search, helps in categorizing content of the same kind. For example, if you put #food on Instagram, then you will get to view all the top posts related to food there.

How to Capitalize on Trending Hashtags?

It is not always possible for a digital advertising agency to create a campaign for newly launched brands or put up regular posts and tweets for established brands based on a new hashtag. Go to the explore tab and in the search box enter a keyword relevant to your business. For example: If you put the word jewellery then you will get trending hashtags such as #IndianJewellery #WeddingJewellery etc.

How Many Hashtags Are Too Many on Social Media?

On Instagram, you can include up to 30 hashtags on a regular post, but 6-7 hashtags are enough for your post to reach its target audience. On Twitter, the character limit is 280, your hashtags would have to be under that character limit.

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