From Protein to Power
How we scaled Purobien Nutritioninto a Fitness Force
From Protein to Power
How we scaled Purobien Nutritioninto a Fitness Force
The Strategy Blueprint
- Repositioned the brand with
Sure Protein, Pure Protein! - Unified visual + verbal identity across platforms
- Focused on clean storytelling & relatable
fitness communication
The Strategy Blueprint
- Repositioned the brand with
Sure Protein, Pure Protein! - Unified visual + verbal identity across platforms
- Focused on clean storytelling & relatable
fitness communication
E-Commerce Revamp
- Built & optimised Amazon A+ Storefront
- Strengthened listing & inventory management
- Enhanced review management
- A rapid 66% sales growth within 3 months
Performance Metrics:
Impressions ↑ 5X | ACOS <25%
CVR >5% | CTR >1% | Revenue ↑ 3X
Hero Products, Clear USPs
- Pre Workout (Sachet Form): Portable, convenient,
first-of-its-kind - Isolate Whey (84% Protein per scoop): Maximum
quality, zero compromise
Website (D2C)Built & Optimized
- Launched D2C site: purobiennutrition.com
- Integrated product pages with bundled offers
- Added checkout optimizations & inventory
sync with marketplace
SEO Actions
• Improved organic search visibility for branded and non-branded keywords
• Rank for high-intent keywords around immunity, fitness, gut health, and health wellness
• Monthly Organic Traffic: ↑ 1500% Growth
• Domain Authority (Moz): ↑ 400% Growth
• Conversions (Organic): ↑ 650% Growth
Performance MarketingPush
- Launched targeted ad funnels for Meta & Google
- Optimised campaigns for high CTR and conversion
- Focused on keyword strategy, offer timing, and remarketing
- Combined influencer & paid campaigns for maximum reach
Campaigns That Connected
• Multi-Vitamin Revamp: Repositioned as a daily wellness essential with discounts
• Friendship Day Combo: Pre-Workout + Multivitamin pack – Train Together, Grow Stronger
• Amazon Great Indian Festival: Festive fitness offers (Big Diwali Sale)
• #JhukegaSaalaChallenge: Viral push-up challenge that drove user-generated reels & engagement
45
Professional Crew
Content That BuildsTrust & Engagement
- Ran influencer collabs for relatability
- Maintained witty, trend-aware social media voice
- Shot expert-led explainers & ingredient stories
- Simplified nutrition knowledge with quick, digestible formats
- Backed claims with NABL, WHO-GMP & FSSAI certifications
The Result
- Standardised brand presence across
e-commerce & social - Growing influencer collaborations
- Steady website performance & repeat buyers
- Purobien Nutrition now stands as a trusted,
result-driven
