The Evolution of a Legacy
From being a trader of others’ products to becoming a manufacturer and innovator
The Turning Point
- Recons Group had long been known as a trusted dealer of leading cement and construction brands across India
- After decades of distribution success, Recons joined Ambest to build a bold new brand for its Walling & Concrete Solutions line
Laying the Foundation – Brand Strategy
Defined the brand essence and positioning:
Where Strength Meets Speed
Rebranded the earlier name Nova into a powerful, single-word identity —
Established a consistent voice and visual language for a B2B industrial audience, while keeping it modern and aspirational
Building The Brand Assets
- Complete branding and packaging system for all walling & concrete products
- Design of corporate collaterals, stationery, builder desk branding, and internal communication
- Comprehensive brand guideline system ensuring consistency across product families
Building The Brand Assets
Walling Solutions
AAC Blocks
Solid Blocks
Ready Mix Plaster
Tile Adhesive
Gypsum
Fly Ash Bags
Block Jointing Mortar
Cement
Concrete Solutions
Bulk Cement
Fly Ash
GGBS
Nova Superfine
Fibre
Aggregates
We developed distinct yet cohesive packaging for all SKUs
Internal & External Rollout
Launch event for employees and stakeholders introducing the new vision of Recons
Developed the brand launch AV showcasing the transformation journey
Reintroduced Recons through digital-first storytelling and on-ground activation
Social Media’s Creative Edge
- Introduced B2B-first social presence on LinkedIn, Instagram & YouTube
- Regular publishing of creative, topical, and product-focused content
- Strong mix of educational, campaign-led, and trend-based posts
- Designed AI-assisted videos and animations to simplify technical product explanations
Sales Enablement & Market Penetration
- Brochures, EDMs, wall charts, and builder desk materials for visibility at trade counters
- Helped structure the sales approach and pitch decks targeting:
Builders & Developers
Project Managers
Purchase & Procurement Heads
