India’s gifting industry is highly dynamic with the customers’ preferences evolving dramatically. In the digital age, where the human to human connection is on a downward slide, gifting has been replaced by messages on WhatsApp and Facebook.
The new-age consumer is hard to reach through traditional mediums.
On the business-to-business front, with more and more companies entering the Franchise business, Red Moments found it challenging to be the preferred choice for new entrepreneurs and those wanting to boost their existing businesses with a touch of personalization.