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Using Hashtags to Market Your Business on Social Media

Why are Hashtags so important? Hashtags have been around for a while now, influencing social media behavior of online users to a large extent. From drawing voter’s attention during the recently concluded 2019 Lok Sabha elections, to getting people react and voice their opinion on movements like #MeToo, hashtags have become an important part of […]

The Rise of the Social Media Influencer

Since time immemorial, “celebrity endorsement” has been one of the safest and most profitable promotional strategies in the advertising world. Brands would gift their products to their celebrity ambassadors in the hope that they would be seen using them, wearing them, drinking them, etc. The best scenarios would be to get photographed at prestigious film […]

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