Month: March 2023

The Impact of Social Media Algorithm Changes on Digital Marketing

Social media has diversified into a vital tool for businesses to interact with customers, showcase products, and build brand online visibility. The algorithms that influence the contents that users see on social media platforms are constantly being modified. This could significantly impact the strategy and outcomes of digital marketers. In this article, we’ll look at how […]

Get Ready for the Google Analytics 4 (GA4) Migration

As a digital marketer or analyst, you must have heard about Google Analytics. It’s one of the most powerful tools for tracking website traffic, measuring website performance, and analyzing user behavior. Over the years, Google Analytics has undergone several updates and improvements to provide more robust features and insights. Recently, Google introduced a new version […]

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